iNaaja Campaign
The Inspiration Behind the Campaign
Shot by: Janon Redmond / @thrujayyseyes
In April 2025, I ran for 80th Student Government Association President. During campaign season, candidates must be intentional about their digital presence, as it is impossible to reach every student on and off campus through word of mouth alone.
With this in mind, I designed my digital campaign around the popular 2010s show iCarly. The series was many students’ first introduction to social media vlogging and embraced a digital-first approach to communication and community building.
“iNaaja” adopted this same digital-forward strategy through original, self-produced content. I created all campaign graphics using Canva and Adobe Photoshop, ensuring a cohesive visual identity while using creative digital storytelling to engage with students across Instagram.
